Welcome to Onward Reserve
The Online Destination for Lifestyle Gifts and Apparel.
We created Onward Reserve in order to provide an atmosphere in which established and upcoming lifestyle brands could be shopped in one location. The need for an online menswear retail destination was discovered through years of operating our flash sales site, FiveMile.com. Through Five Mile, we were introduced to lifestyle brands from all over the country; each with their own unique story and with that The Gazette was formed.
The Gazette is a way for us to feature Behind the Brand stories in order to share how established brands began, as well as introduce the new and upcoming brands. Our editorial staff includes other pieces to The Gazette, such as How To’s , Advice & Opinion, Featured Products and City Guide’s to keep our readers informed on fashion trends as well as to provide a lifestyle guide.
We hope that you enjoy Onward Reserve as much as we enjoyed creating it.
Meet the team behind Onward Reserve
Co-Founder & CEO
TJ is originally from Thomasville, GA and is our Co-Founder and CEO. TJ was an SAE at the University of Georgia and was an investment banker in Atlanta before co-founding our company in 2011. In his spare time he is an avid (although not skilled) golfer and loves to hunt and be in the outdoors. He has been named as one of the University of Georgia's top 40 under 40.
Favorite Cocktail: Bourbon & Ginger Ale
Favorite Onward Reserve Product or Brand: Barbour. Because of the quality & timeless style.
Favorite Movie Quote: "I'm not perfect, but who are we kidding, neither are you." -Jeremy, Wedding Crashers
Co-Founder & COO
Will is originally from Jackson, MS and is our Co-Founder and COO. He was a Sigma Chi at the University of Mississippi, where he received a degree in Accounting. Will has worked with his family business, Office Products Plus and also spent some time in Dallas,TX working for Brownlie & Braden as a wealth management analyst. In his spare time he can be found hunting, fishing, golfing or participating in water sports.
Favorite Cocktail: Crown & Water
Favorite Onward Product: Yeti Cooler. A YETI is the ideal cooler for any outdoorsman due to its durability.
Favorite Movie Quote: "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." -Ferris, Ferris Bueller's Day Off
Virginia is originally from Gainesville, GA and is our Creative Director. She was a Phi Mu at the University of North Georgia and interned for the contemporary women’s clothing line, Tibi before working for Onward Reserve in 2012.
Favorite Cocktail: Gin & Tonic (or champagne)
Favorite Onward Reserve Product: Anything cashmere!
Favorite Movie Quote: "Well, um, actually a pretty nice little Saturday, we're going to go to Home Depot. Yeah, buy some wallpaper, maybe get some flooring, stuff like that. Maybe Bed, Bath, & Beyond, I don't know, I don't know if we'll have enough time." -Frank, Old School
Mark is originally from Atlanta, GA, and began working for Onward Reserve in 2013. He now acts as Shipping Manager for Onward and handles all inventory for the website. Mark was a Sigma Nu at the University of Alabama. He might look familiar as he occasionally acts as our go-to model for photo shoots!
Favorite Cocktail: Mojito
Favorite Onward Reserve Product or Brand: Peter Millar - great collegiate & golf apparel.
Favorite Movie Quote: "We got three big weeks ahead of us. It's wedding season, kid!" -Jeremy, Wedding Crashers
Kevin is originally from Alpharetta, GA and deals mainly with the Onward Reserve website. Kevin recently graduated from the Georgia Institute of Technology and was a member of the Beta Theta Pi fraternity while attending. In his spare time Kevin plays golf, softball, basketball, pool, and FIFA.
Favorite Cocktail: Rum & Coke
Favorite Onward Reserve Product or Brand: Vineyard Vines Whale Shirts
Favorite Movie Quote: "I have to return some videotapes." -Patrick Bateman, American Psycho
Store Manager - Athens, GA
Lisa is the manager of Onward Reserve in Athens, GA. Lisa moved to Athens two years ago from her hometown of Memphis, TN. She and her husband, Tim, followed their two sons to Athens to watch them play football for the University of Georgia! She attended the University of Memphis where she was an Alpha Gamma Delta. Lisa enjoys working out, spending quality time with family and friends, and relaxing on the beach.
Favorite Cocktail: Frozen Margarita with a shot of Chambord Liqueur
Favorite Onward Reserve Product or Brand: Moonshine Cologne, love to smell it on my husband!
Favorite Movie Quote: "Melanie- "What do you want to marry me for, anyhow?" Jake- "So I can kiss you anytime I want." -Sweet Home Alabama
Darby is originally from Vidalia, GA and graduated from The University of Georgia with a degree in Public Relations in May 2013. During her time in Athens, she was an ADPi and an active philanthropist for UGA HEROs and American Cancer Society. She interned for SouthernLeague Magazine in Austin, TX before joining the Onward Reserve team. Darby enjoys running, dancing and all things social media.
Favorite Cocktail: Dirty Shirley
Favorite Onward Reserve Product or Brand: Anything red and black. Go Dawgs!
Favorite Movie Quote: "Win or lose, we'll walk out of this stadium tonight with our heads held high. Do your best. That's all anybody can ask for." -Coach Boone, Remember the Titans
Store Manager - Atlanta, GA
Chris is originally from Los Angeles, CA and is the store manager of Onward Reserve in Atlanta. He was an ATO at the University of Georgia and previously worked at J. Crew before starting at Onward Reserve in 2013. In his free time he can be found running, hiking or watching sports.
Favorite Cocktail: Whiskey & Ginger Ale
Favorite Onward Reserve Product or Brand: Smathers and Branson. I love the uniqueness of every needlepoint product: belts, flasks, key fobs, etc.
Favorite Movie/TV Quote: "Clear Eyes. Full Hearts. Can't Lose." -Coach Taylor, Friday Night Lights