The Site Merchandising & Conversion Manager is responsible for optimizing the online customer experience to maximize revenue per visitor and drive conversion. This seat owns the strategy and execution of on-site merchandising, navigation, product presentation, and testing.

Reports To: Head of E-Commerce

Core Responsibilities:

1. Lead site merchandising strategy across homepage, collections and PDP's.

2. Manage conversion optimization via A/B testing and UX enhancements.

3. Build and maintain microsites, landing pages and gated experiences.

4. Coordinate product launch and promo pages with Creative and Operations teams.

5. Optimize site performance.

Measurables:

• Revenue per Visitor
• Conversion Rate
• Page Load Speed & Site Performance Metrics