A Weekend in Seaside

The Drift Shirt
Our #1 selling Spring/Summer shirt. Made of a unique moisture-wicking, stretchy seersucker and available in long or short sleeve. Pair it with a swim suit or five pockets.
The Drift Shirt
Sport Coats
All made of fabrics from heritage Italian mills like Loro Piana and Barbera, our spring sport coats are unstructured and casual enough to throw on at the beach and have the versatility to wear to a cocktail party.
Sport Coats
Swimwear
Now featuring an updated soft, brief style, non-compression lining. Our swimwear features fun prints and colorful seersucker. Throw on a polo or a Drift shirt to go effortlessly from beach to lunch.
Swimwear

"Seaside, FL is one of those special places in northwest Florida that captivates everyone who visits, including my 9-year-old daughter, who loved it so much she chose it as her birthday destination. The charming community and pristine beaches have drawn customers from across the country to our new store there, creating a natural gathering point for people seeking something beautiful. The charm of Seaside inspired many of the our Spring & Summer pieces, capturing the essence of what makes this corner of the Gulf Coast so unique. Whether on the beach, by the lake, or at the pool — we want to be the brand you reach for when life's best moments call for it." - T.J. Callaway, Founder + CEO

On Location

Modica Market
Modica Market is a beloved, old-school grocery and sandwich shop right in the heart of Seaside, known for its
relaxed, local charm and fresh-made Italian hoagies. A favorite stop for beach snacks, picnic fixings, and cold
drinks, it’s the perfect place to fuel up before a day on the sand or pack up for a sunset picnic by the Gulf.
Shop Polos
C-Bar
C-Bar at Great Southern Café is a laid-back outdoor bar in Seaside, known for its easygoing vibe, craft cocktails, and Southern-inspired bites. A favorite gathering spot just off the square, it’s perfect for a casual drink after the beach or before dinner.
Shop Sport Coats
Coleman Pavilion
With its striking obelisk shape rising from the dunes, the Coleman Pavilion is one of Seaside’s most iconic structures, and the town’s central beach access point for locals and visitors alike. The pavilion’s strength lies in its simplicity, clean lines, symmetry, and a wide-open view.
Shop the Drift Shirt