The Lifecycle Marketing Manager role is designed to increase customer retention and lifetime value by owning Onward Reserve's post purchase communication strategy through all relevant retention channels. This seat focuses on building and executing campaigns that enhance the customer experience, foster engagement, and drive repeat purchases.

Reports To: Head of E-Commerce

Core Responsibilities:

1. Develop and manage email, SMS, and direct mail/postcard marketing strategy, calendar and flows.

2. Segment customer base and create personalized lifecycle campaigns.

3. Own loyalty and retention programs (e.g., Reserve Club communications)

4. Coordinate retention messaging and creative with internal teams.

Measurables:

• Returning Customer Revenue
• Repeat Purchase Rate
• LTV
• Lead Capture Growth (email/SMS opt-ins)